Branding through Relations and Reputation

2010-06-13T21:24:00.000-07:00

Publicity Driven Branding connects all The 'Key' dots needed to tell a Company's unique story

For years i’ve been working in integrated marketing and each tactic plays an important part in many strategies created by my counterparts. What is often neglected most I find when visiting prospects or busy clients with immediate facing pressures; especially ones referred to me by investment bankers which typically indicate right away they have both an end goal, corporate event goal and /or an image issue.

The trouble is most entrepreneurs, inventors, engineers and business men and women rarely stop to take the moment required to record their company’s or their building services’ historic milestones and the “ relevant dots required for connecting the story become empty gaps”.

Why Publicity Driven Branding is most effective is it delivers qualified third party crafted messages straight out of the mouths of the industry experts your audiences listen to in helping them come to important decisions.

I’m often heartbroken when discovering lost opportunities a company or person misses by letting too much time go for the news to still be current for example a company’s anniversary which is one of those perfect times when it can tout all its old milestones for newer audiences.

News being the most cost effective and viral reaching channel to all audiences should be a number one strategy to all companies planning on building long lasting legacy Brands through Reputation and Relations.

Jennifer Massing, Founder MassingPR, LLC 16 + Year Marketing and Business Consultant Veteran

Branding through Reputation

Branding through Relations and Reputation